In this artwork by Holton Rower, paint (typically a non-Newtonian fluid) is poured down a rectangular prism; the result is a neat demonstration of shearing in laminar flows. Paint is usually shear-thinning, meaning that its viscosity decreases under shear; this is why the color stripes on the vertical panels expand more than those on the horizontal surfaces do. # (submitted by Stephan)
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Cornstarch Monsters
The patterns formed when vibrating a liquid on a speaker cone are standing waves known as Faraday waves. With a large enough amplitude, this produces some very cool effects with a shear-thickening non-Newtonian fluid like oobleck. (It would actually be interesting to see what happens when you vibrate a shear-thinning liquid like shampoo…) This video also details how you can set up this demonstration yourself at home.

Thixotropic and Rheopectic Fluids
There’s more to non-Newtonian fluids than shear-thickening and shear-thinning. The viscosity of some fluids can also change with time under constant shear. A fluid that becomes progressively less viscous when shaken or agitated is called thixotropic. The opposite (and less common) behavior is a fluid that becomes more viscous under constant agitation; this is known as a rheopectic fluid. This video demonstrates both types of fluids using a rotating rod as the agitator. The rheopectic fluid actually appears to climb the rod–similar to the Weissenberg effect–while the thixotropic fluid moves away from the rod.
Reader Question: Oswald de Waele
fyeahhexagons-deactivated201103 asks:
Could you do a quick post explaining the Oswald de Waele relationship please? Thanks!
Sure! The Oswald-de Waele relationship (a.k.a. a power-law fluid) is an attempt to generalize the relationship between shear stress and shear rate in fluids. For a Newtonian fluid, that relationship is linear:

This relationship describes many fluids–like air or water–very well. But there are plenty of non-Newtonian fluids as well, both shear-thinning (paint, shampoo, ketchup) and shear-thickening (oobleck). The Oswald-de Waele relationship approximates the behavior of these fluids using:

Values of n less than one correspond to shear-thinning (or pseudoplastic) fluids; a value greater than one is a shear-thickening (or dilatant) fluid. And n = 1 corresponds to a regular Newtonian fluid. #
Vibrating Oobleck
[original media no longer available]
This video explores some of the non-Newtonian behaviors of oobleck when shaken. The pattern across the surface once the vibrations start is called Faraday waves, a type of nonlinear standing wave that forms once a critical vibrational frequency is passed and the flat surface of the fluid becomes unstable. Toward the end of the video, the frequency of the vibrations is increased until “finger-like protrusions” form. This is a behavior exhibited by shear-thickening non-Newtonian fluids.

Oil Chandeliers
What you see above is a composite of images of an oil droplet falling into alcohol from two different heights. The top row of images is from a height of 25 mm and the bottom from a height of 50 mm. The first droplet forms an expanding vortex ring which breaks down via the Rayleigh-Taylor instability due to its greater density than the surrounding alcohol. The second droplet impacts the alcohol with greater momentum and is initially deformed by viscous shear forces. Eventually it, too, breaks down by the Rayleigh-Taylor mechanism. This image is part of the 2010 Gallery of Fluid Motion. # (PDF)

Kelvin-Helmholtz Instability
The Kelvin-Helmholtz instability occurs when velocity shear is present in a single fluid or when two different fluids have a velocity difference across their interface. As shown in this numerical simulation, the instability produces a fractal-like pattern of eddies turning over on themselves. The Kelvin-Helmholtz instability is commonly found in nature between cloud layers. #
ETA: It looks like animated GIFs may not work with Tumblr. Be sure to click on the picture to see the animation on Wikipedia.

Protecting an Egg with Oobleck
Using non-Newtonian fluids as “liquid armor” is an active area of research and development. Here students demonstrate the efficacy of shear-thickening as a defense against sudden impact by dropping a bag of oobleck containing a raw egg from different heights.

Canon Sound Sculptures
In a new series of ads for Canon, colorful paints are placed on a speaker cone and filmed at high speed to create beautiful “sound sculptures”. Paint, like oobleck, is a non-Newtonian fluid but does not react the same when excited by sound because it is shear-thinning. (When painting, you want the paint to run off the brush easily but not drip when it’s on the wall; hence, shear-thinning.) Both the photos and videos are lovely examples of fluid mechanics as art. Watch how they did it. # (Via jshoer, @ftematt, @JetForMe)

Non-Newtonian Fun
Non-Newtonian fluids are a favorite for displaying odd behaviors. High-speed video simply improves the experience.
Remember, though, that non-Newtonian fluids don’t actually become solids when you hit them. They just react similarly to a solid because they exhibit a nonlinear response to deformation.