“Shouting into the wind” usually means a failure to communicate, but it turns out that shouting into the wind doesn’t work the way people usually think. In fact, it’s easy for people upstream to hear your shouting, thanks to an acoustical effect called convective amplification. You’ve likely experienced it firsthand as an ambulance approaches. With its sirens blaring, the ambulance sounds louder as it comes toward you and quieter after it’s past. (This is separate from the Doppler effect, which changes the pitch of the approaching and receding vehicle.)
So why does shouting into the wind seem so hard? It’s because your ears are downstream of your mouth. Like the ambulance that’s already gone by, your voice comes from ahead of your ears and therefore sounds quieter to you than it does to your audience upstream. (Image credit: I. Huhtakallio; research credit: V. Pulkki et al.; via Science News; submitted by Kam-Yung Soh)

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